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Creative Industries & Immersive grants

UK funding for games, immersive media, creative R&D and design-led innovation

Creative industries are the UK's fastest-growing export sector and a serious R&D funding opportunity. Innovate UK and AHRC back audience-facing innovation, interactive media, design technology and IP-rich creative tools. The trick is to frame the project around a genuine technical or creative R&D question, not just content production.

Funders funding creative industries & immersive

  • Innovate UK logo
  • AHRC
  • UK Research and Innovation logo
  • Horizon Europe logo

Programmes that fit creative industries & immersive companies

01

Innovate UK Audience of the Future

Immersive and audience-facing content, tools and experiences.

02

AHRC Creative Industries R&D

Design-led and humanities-informed innovation, often in partnership with tech teams.

03

Horizon Europe Creative Industries

European calls for cultural and creative sector innovation and cross-border collaboration.

What assessors actually score

  • A clear creative or technical R&D question, not just a production plan
  • Audience or user evidence and a credible commercialisation route
  • IP, rights and distribution strategy addressed upfront

Where we work in creative industries & immersive

Games & interactive media
Immersive entertainment
Film & TV technology
Music technology
Publishing & edtech
Design & fashion tech

Creative Industries & Immersive grants in our directory

Live programmes from the UK grant directory that suit creative industries & immersive projects. Deadlines move between rounds, so each listing links through to the current detail.

Browse all 73 matches

European Innovation Council

EIC Accelerator

Funding and investment for high-risk, high-potential deep-tech SMEs and start-ups scaling breakthrough innovations.

Up to €2.5m grant plus equity investmentCloses 7 Oct 2026 (expected)
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Advanced Research + Invention Agency

ARIA opportunity spaces

Rolling and programme-based funding for high-risk, high-reward research with the potential for transformative impact.

Varies significantly by programmeRolling or to be confirmed
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EIT Urban Mobility

[EIT Urban Mobility] Strategic Innovation Open Call - Mobility data management

Open to consortia of innovators, including businesses, researchers, educators and cities, working on urban mobility solutions. This is a multi-beneficiary call requiring a minimum of two independent legal entities working together, established in two different European Member States and/or Third countries associated with Horizon Europe.

Up to 2 million EURCloses 1 Dec 2026
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Horizon Europe

[Horizon - Artificial Intelligence and Robotics] Apply AI: AI-Driven Robotics for Industry: Enabling System Integration and Adopt…

Open to legal entities established in EU Member States, Iceland and Norway, plus the associated countries Canada, Israel, Republic of Korea, New Zealand, Switzerland and the United Kingdom; entities from other non-associated countries are not eligible unless specific conditions are met. This is a HORIZON Innovation Action (IA), implementing the co-programmed European Partnership on AI, data and robotics (ADRA), so applicants are expected to allocate tasks for cohesion activities with ADRA.

€18MCloses 15 Dec 2026
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Horizon Europe

[Horizon - Artificial Intelligence and Robotics] Apply AI: Challenge-Driven AI Innovation Booster in Apply AI prioritised sectors…

Open to consortia (not single applicants) of legal entities established in EU Member States, Iceland, Norway, and specific associated countries (Canada, Israel, Republic of Korea, New Zealand, Switzerland, UK); user-industry companies from the targeted strategic sector (healthcare, advanced manufacturing, or autonomous driving) must be core consortium partners. The lead consortium organises a multi-stage competition and provides financial support to third parties (SMEs or small SME-led teams) who compete to develop AI solutions; each proposal must focus on exactly one of the three sectors.

€14 million eachCloses 15 Dec 2026
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Horizon Europe

[Horizon - Artificial Intelligence and Robotics] EU Frontier AI Initiative: Developing frontier AI solutions that are safe and co…

Participation is limited to legal entities established in EU Member States, Iceland, Norway, and specific associated countries (Canada, Israel, Republic of Korea, New Zealand, Switzerland, and the United Kingdom); this is a Research and Innovation Action (RIA).

€44MCloses 15 Dec 2026
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