Audiomob is an innovative UK AdTech company transforming digital advertising through AI-powered audio technology. Its platform enables non-intrusive audio advertising within mobile games, allowing brands to reach audiences without disrupting gameplay while creating new revenue opportunities for developers.
As the company continued to grow, Audiomob was focused on raising investment to accelerate development of its next-generation platform. While private investment was progressing well, the team was unaware that grant funding could also play a strategic role in supporting research and development. Like many scaling technology businesses, they had not previously explored the range of innovation funding available to complement investor capital and reduce reliance on equity finance.
Audiomob's ambition was to develop an advanced AI-driven platform capable of automating and optimising audio advertising, strengthening relationships with existing partners while expanding its global market opportunity. Achieving this required significant investment in experimental development and technical innovation while maintaining momentum in an increasingly competitive sector.
After reviewing the company's commercial position, GrantUp identified Innovate UK Investor Partnerships as the ideal funding opportunity. Because Audiomob already had investor backing in place, the competition offered a unique opportunity to combine non-dilutive public funding with private investment, reducing risk for both the business and its investors while accelerating product development.
Our consultants worked closely with the team to develop a compelling funding proposal that clearly demonstrated the project's technical innovation, commercial opportunity and market demand. We structured the application around a well-defined experimental development programme, producing a robust project plan with realistic milestones, work packages and budgets that aligned closely with Innovate UK's assessment criteria.
The application successfully secured £232,000 through Innovate UK Investor Partnerships. The award provided Audiomob with its first Innovate UK funding, enabling the company to accelerate development of its AI-powered advertising platform while strengthening investor confidence and creating a solid foundation for future innovation funding and international expansion.