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7bridges Secures £1M Innovation Loan to Launch AI-Driven Supply Chain Simulation Engine

The Challenge: Fragmented Logistics, Spiralling Costs, and Siloed Data

Modern supply chains are under increasing strain. From global shocks like COVID-19 and Brexit to shifting consumer expectations and environmental pressures, logistics operations are more complex than ever. Yet many businesses still rely on rules-based systems that are siloed, outdated, and incapable of integrating the data needed for effective decision-making. The result: transport businesses spend up to 50% more than necessary, lack visibility across networks, and struggle to adapt in real time.

The Solution: A Strategic AI Simulation Engine for Supply Chain 4.0

7bridges is addressing this critical need with an advanced AI-powered platform that combines automation, multivariate analysis, and strategic scenario modelling. Already used by enterprise clients like Maersk, the platform offers real-time control and optimisation of complex logistics networks. Their next innovation pushes even further, enabling customers to simulate “what-if” scenarios across variables like emissions, routing, cost, inventory decay, and risk.

This shift from reactive “management” to proactive “strategy” gives users a holistic view of their entire logistics landscape and the tools to reshape it.

Key Innovations

  • Multivariate simulation engine allowing scenario-based optimisation across dynamic, competing priorities.
  • AI-augmented analytics capable of benchmarking and recommending optimal actions in areas like supplier shifts, mode swaps, and network redesign.
  • Modular SaaS platform ready for global deployment across logistics providers, shippers, and consultants.

The system is tailored for diverse supply chain actors, from international couriers to freight forwarders, creating measurable operational efficiencies and enabling faster adaptation to global trade disruptions.

R&D Loan Support: Unlocking Strategic Growth

With the support of GrantUp 7Bridges have secured a £1M Innovation Loan that will  enable them to accelerate a technically ambitious build, one that would be commercially risky without public backing. The funding ensures rapid deployment, boosts investor confidence for a forthcoming Series B, and anchors key development IP in the UK. With a roadmap to generate £52M EBITDA by 2028, the project offers strong value for taxpayers while future-proofing British innovation in global logistics.

The Future: Smart, Sustainable, Strategic Supply Chains

As logistics grow more volatile and emissions compliance more urgent, 7bridges is building the tools enterprises need to anticipate and adapt. Their platform helps users go beyond fixing supply chain problems, it empowers them to reimagine logistics with precision, intelligence, and impact.

Outcomes

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